The first thing you’ll notice is that the average percentage of random anchors is super high compared to the other types of anchor text we studied. This makes sense because random anchors incorporate pretty much all other anchors besides a few very specific ones. While a complete user evalu

For example, a page about the best lattes in Seattle that links to a coffee shop’s website sends a stronger relevance signal than a page about baby animal pictures. ” After all, what are the chances of two or more unrelated websites linking to the same web page with the same anchor te